PRIVATE LABEL / OWN BRAND
Private Label & Own-Brand Development for Animal Nutrition
Develop your own animal nutrition product range with veterinary-led product development, practical technical expertise and carefully assessed manufacturing options.
From established formulations to new product concepts and complete portfolios, Düssel Pharma supports product selection, development planning and the evaluation of suitable manufacturing routes for your target market.
TECHNICAL EXPERTISE
Veterinary-Led Product Development
Düssel Pharma combines veterinary expertise with more than 20 years of professional experience in feed additives.
We align species-specific requirements and product objectives with formulation priorities and technical specifications.
Target Species & Product Concept
Define the intended purpose of each product, its relevance to the target species and the nutritional or functional requirements that guide its development.
Technical Development & Product Specifications
Translate technical and commercial objectives into formulation priorities, product formats, specifications and structured development briefs.
More Than Manufacturer Sourcing
An own-brand project requires more than finding a manufacturer. Product selection, technical development, manufacturing capabilities and commercial requirements must work together.
Düssel Pharma provides specialist support across three connected areas.
Product & Portfolio Development
Assess product opportunities, develop concepts and plan coherent product ranges around target species, market requirements and commercial priorities.
Manufacturer & Commercial Assessment
Evaluate potential manufacturing options based on technical capabilities, quality requirements, documentation, minimum order quantities, production conditions and commercial terms. German and European manufacturing options can be considered alongside selected international alternatives, according to the product, target market and project economics.
Development & Production Coordination
Coordinate agreed development activities involving manufacturers and relevant specialists, including product specifications, development samples, formulation revisions, packaging requirements and production preparation. Where appropriate, support can extend to production follow-up and subsequent portfolio development.
PRODUCT DEVELOPMENT OPTIONS
Four Development Routes for Your Own Brand
Different business objectives call for different levels of development. We assess the most appropriate route based on your existing products, technical requirements, commercial priorities and target markets.
01.
Ready-for-Market Products
Evaluate established manufacturer products and formulations for use under your own brand. The focus is on product suitability, specifications, branding, packaging and manufacturing conditions for the intended market.
02.
Tailored Product Development
Adapt an existing formulation or product concept to specific technical or commercial requirements. This may involve changes to ingredients, composition, product format, specifications, packaging or market positioning.
03.
New Product Development
Develop a new product concept around a defined nutritional or functional objective and target market. Activities may include concept development, formulation planning, technical specifications, development samples, testing requirements and product refinement.
04.
Strategic Portfolio Development
Plan a coordinated animal nutrition product range with clear product roles, market positioning and development priorities. A strategic portfolio may combine established products, tailored formulations and newly developed concepts within one commercial plan.
STARTING A PROJECT
How to Get Started
1
Share Your Project
Tell us about the products you have in mind, your target market and the stage of your project.
2
Identify the Next Step
We review the initial fit and outline the appropriate route for further assessment or development.
3
Agree the Project Scope
Development work proceeds under an agreed proposal covering the relevant services, deliverables and commercial terms.
NEXT STEP
Discuss Your Own-Brand Project
Tell us what you are looking to develop and which markets and species you intend to serve. We can identify the appropriate next step.